The Power of Connection
In an age where we can connect with anyone, anywhere, at any time, the concept of networking has evolved. Virtual meetings, online communities, and social media platforms offer a constant stream of connection opportunities. And yet, for many professionals, particularly women in business, the true power of networking lies not just in the quantity of connections but in the quality—the meaningful relationships that inspire, support, and elevate us.
As a networking co-ordinator and event facilitator for HerZest in Canberra, I’ve seen firsthand how face-to-face connection remains irreplaceable, even amid all the digital tools at our fingertips.
Whether it’s a handshake, a smile across the room, or the shared laughter over a coffee, those
seemingly small moments often spark the biggest opportunities.
Why Networking Still Matters
Trust is Built Through Human Interaction Digital platforms are fantastic for introductions, but trust is usually forged in real conversations. Whether you’re pitching an idea, seeking a collaborator, or simply exploring possibilities, people do business with those they like, know, and trust. And trust, more often than not, is built face-to-face.
Collaboration Starts with Connection
When people come together with openness and curiosity, collaboration flourishes. Networking helps you tap into diverse perspectives and skills that you may never discover on your own. One simple coffee meeting can lead to co-hosted events, business partnerships, or even lifelong friendships.
Your Presence is Powerful
Showing up—physically or virtually—with intention and authenticity communicates commitment. You’re not just another profile picture or email address. You’re a real person with passion, ideas, and energy. That’s powerful, and it makes a lasting impression.
The Digital Dilemma
Of course, the digital space has opened incredible doors. You can attend webinars from your couch, join international groups, and keep up with contacts across time zones. But this convenience comes with a few caveats.
Surface-Level Engagement
Scrolling through someone’s content or giving a thumbs-up isn’t the same as engaging in
conversation. While online networking has its place, it can often feel transactional or superficial
unless you intentionally follow up and deepen the relationship.
Zoom Fatigue and Connection Gaps
Let’s be honest—virtual meetings can drain us. It’s harder to read body language, maintain focus, or spark those spontaneous conversations that happen in hallways or over drinks. This lack of organic interaction can hinder authentic connection.
Quantity Over Quality Trap
The ease of connecting online can tempt us to chase numbers—followers, likes, connections—rather than meaningful engagement. But networking isn’t a numbers game; it’s a people game.
Finding the Balance
The future of networking lies in balance: using digital tools to enhance your visibility and efficiency, while prioritising in-person interactions to deepen relationships. When done well, this hybrid approach allows you to expand your reach and your impact.
Tips for Intentional Networking in Any Space:
- Be present. Whether online or offline, give people your full attention.
- Follow up. Always send a thoughtful message or book a one-on-one after meeting someone new.
- Add value. Share a resource, make an introduction, or simply cheer someone on.
- Get involved. Join events, workshops, and communities where your ideal connections gather.
At HerZest, we believe networking is about more than exchanging cards or growing a contact list. It’s about showing up with purpose, building community, and supporting each other’s dreams. Whether you’re new to networking or a seasoned connector, remember: every interaction is a chance to spark something extraordinary.
